Deliverables
UI/UX Design
Pharmacy295
Rethinking e-shopping across all devices for the online pharmacy of the decade
The Client
Pharmacy295 hired Quintessential’s Design team to redesign its e-pharmacy platform. The project leveraged market research and modern UX trends, leading to significant business growth and improved conversion rates in the first month.
Industry
Healthcare
Greece's most trusted online pharmacy
Pharmacy295, the award-winning online pharmacy, has been an industry leader for 12+ years. With 5 physical stores in Attica, it has processed over 1.6 million orders and has 450,000 registered customers, averaging more than 300,000 sessions monthly.
Designing with a mobile-first approach
Quintessential was tasked with redesigning the e-shop with a mobile-first approach, designing for product variety and checkout seamlessness for a better online experience.The new homepage features a simple design, supported by featured products & categories, smart deals, people needs and tutorial videos that highlight product display and application. This is a balance between marketing content, user requirements, product options, and brand image, resulting in a clear and engaging user experience.
Dynamic product features
Pharmacy295's product and category pages utilize tailored templates for 12,000 items. Each category features unique iconography alongside a variety of different dynamic product features respectively. We’ve created a multi-layered filtering system enhances navigation by brand and attributes.
"The company's proactive approach and willingness to go above and beyond expectations truly set them apart."